Branding and Marketing are the keys to potential clients and customers perception of your organization and product. When approached intentionally, branding and marketing have a direct impact on the long term success of an organization’s goals. In this Masterclass, we’ll look into basic, yet effective marketing principles that create an accurate and attractive representation of an organization’s public identity.
Instructor: Anthony Galvan - Hudl, Director of Customer Success
Anthony is a graduate of Grand Island Senior High School and studied Advertising at the University of Nebraska-Lincoln. He worked at Archrival, ranked as one of the nation’s top small advertising and branding agencies, with brands like Red Bull, Neebo, Foursquare and more. Anthony also provided social media strategy and brand strategy at IBM before moving into a Marketing Strategy role at Hudl, a leading sports video software company based in Lincoln, Neb. At Hudl, he has provided strategy for multiple products and audience segments, most notably football and in-game instant replay. He currently serves as the Director of Customer Success, focused on helping to create affinity and loyalty among existing users.